On April 27, 2025, Riyadh Radio hosted Ms. Sima Al-Khareef, CEO of Wijha Company, in a special interview titled 'The Importance of the Mother Tongue in Shaping Intellectual Identity.
During the interview, Ms. Sima highlighted the profound impact of the mother tongue in shaping cultural identity and strengthening intellectual belonging. She emphasized its vital role in transmitting values and knowledge, and in supporting effective intergenerational communication to preserve the authenticity of society.
