Core Values and Strategic Goals

Our Values

Privacy and Respect

Social Responsibility

Continuous Learning

Collaboration and Partnership

Quality and Excellence

Inclusiveness and Integration

Our Strategic Goals

Empowering and qualifying the Saudi family for a more sustainable future through innovative programs that enhance behavioral and community development.

We aspire to provide comprehensive training and consulting services that meet the needs of individuals and organizations with excellence and competitiveness.

We strive to build a strong network of strategic partnerships with government entities and the private sector at local, regional, and global levels, contributing to achieving a broad and sustainable impact.

We work on transferring and localizing the latest educational knowledge and expertise by adopting advanced global learning and empowerment programs, thereby enhancing community capabilities and achieving leadership in the fields of development and progress.